Category Archives: Book launch

A case of pre-launch nerves

Photo0004I’m excited and nervous. It’s only a week to Publication Day, 9th April (I’ve put this in capitals on purpose) of my book Seller Beware: How Not To Sell Your Business.

Yesterday, I went into Waterstones to take in a new colour poster about my talk on the 16th April. But I forgot the damned posters!  That was my whole point about going in. Grrrrr.

Anyway, I had a nice chat with one of the booksellers.
He said, ‘Good news.  The books are in already.  But we were a bit surprised as we can’t sell them yet.’
‘Well, it’s not officially published until 9th April,’ I told him.
‘We can usually start selling books a couple of weeks before publication date,’ he said, ‘but your publishers have put an embargo on Seller Beware until Thursday.’
‘What exactly does that mean?’
‘If anyone comes in to buy the book before Thursday we’re not allowed to sell it to them,’ he said, adding, ‘This happens occasionally, but only if a national paper is going to serialise it or the authors happen to be Dan Brown or JK Rowling.’
‘Well, isn’t it nice that those two are in such good company?’ I laughed.

That’s probably the only time my name will be linked to the likes of bestsellers Dan Brown and JK Rowling, but I couldn’t help giving a little hop and a skip when I got outside the shop.