If you’re ever invited to be interviewed by a journalist, TV or radio presenter, my advice is always to say “yes, please”. I think it was Oscar Wilde who said it’s better to be talked about than ignored. And it is rare that the interviewer is out to trip you up, though be prepared for the personal angle. They love to know why you wrote the book you did and what has happened as a consequence, rather than you rabbiting on about the story.
Lately, I’ve given two radio interviews. The first was for my non-fiction book: Seller Beware: How Not To Sell Your Business. The presenter was the lovely Sian Murphy, and the programme is called Women in Business Radio Show. Sian’s aim is not for me to sell lots of books (darn it!) but to give businesswomen as much information as possible about every aspect of running a business. However, she kindly repeated the title of my book a couple of times. It was an hour’s live show which might sound nerve-wracking but was the greatest fun. These presenters know how to put you at your ease.
The bonus for me was that she was very interested in my novel, Annie’s Story (published 2015) and the way it had saved my sanity whilst writing it, when I was going through the nightmare of having sold my precious business to a couple of charlatans. I explained the reason I sold the business was to write full-time, and my dream was to write the novel.
She has since asked me to write a blogpost about growing a business, and would I give another talk about self-publishing but using a professional service provider (I used SilverWood Books) as opposed to DIY. She says so many people in business are writing non-fiction, and if the book is published it gives them real credibility for their knowledge.
Of course I said yes, I’d be pleased to.
My second interview was on Talk Radio Europe by another charming presenter, Hannah Murray. The listeners are ex-pats over the whole of Europe. The conversation was conducted on the telephone in my writing cabin – subject: Annie’s Story. It lasted 25 minutes where she wanted to know the reason why I chose the period (1913), and loved the story of my grandparents emigrating to Australia that inspired me to write this trilogy. She also asked what research I’d done to ensure the accuracy, and I was able to tell her I’d gone to Australia where my heroine went, and had come across an authentic journal of a family who had made the same trip as my grandparents only months before on the same ship, the Orsova.
So you see, interviews are a wonderful opportunity to bring your books to the public’s attention, and the audience can often be wider than you might normally reach through the ‘normal’ channels. Do give it a go and please let me know how you get on. I always love to hear.
Now where are all those TV presenters?